Brands are not that important
which is why branding is so important

Our Marketing Services are laser-focused on helping you get

  better known 

    better liked        

      better remembered

 

    The Main Ingredients

                 to 

Get Sought | Get Bought

Dave Hanley Founder

A little more about Dave

Founded 2007

Dave heads up focusgroupsonline.ie which he founded in 2007. He brings a depth and breadth of experience and expertise across a broad business spectrum acquired during 17 years in the Advertising and Marketing business.

 
His experience in this field have been reinforced by a further 7 years providing consultancy in the areas of Brand Strategy and Business Development, underpinned by Qualitative Research.

Board Director

During his 7-year tenure as Board Director of one of the top 5 Firms, he worked on many of the most successful brands in the country, represented across key industry sectors, including:
Retail: Tesco | Avonmore
Telecoms: Esat Digifone | 02 
Finance: Irish Life | NIB
Media: Spin | 98FM | Examiner
Motor: Renault | Daewoo

Continuous Learning

Dave continuously invests in augmenting his skills through successful completion of courses in Behavioural Economics, Micro- Economics and NLP. 

This is supplemented by an ongoing diet of information around Technology, Science, Mindfulness, Psychology, Blockchain, Cryptocurrency and other advances in the world.

 

Stay Curious | Stay Connected

Client Experience

Clients include leading players in the Professional Services arena, among them, the Legal( William Fry Solicitors) and Estate Agency sectors (Savills Hamilton Osborne King), along with a number of software companies operating within the Mobile Communications, Security and Energy Management space.